International Women’s Day 2024: ‘Invest in women: Accelerate progress’


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This International Women’s Day, 8 March 2024, join the United Nations in celebrating under the theme Invest in women: Accelerate progress.

The world is facing many crises, ranging from geopolitical conflicts to soaring poverty levels and the escalating impacts of climate change. These challenges can only be addressed by solutions that empower women. By investing in women, we can spark change and speed the transition towards a healthier, safer, and more equal world for all.

Key data points

An additional $360 billion is needed per year to achieve gender equality.
Closing gender gaps in employment could boost GDP per capita by 20 per cent.
Closing gaps in care and expanding services with decent jobs could spark almost 300 million jobs by 2035.

If current trends continue, more than 342 million women and girls could be living extreme poverty by 2030. To ensure women’s needs and priorities are considered, governments must prioritize gender-responsive financing and increase public spending on essential services and social protection.

Policymakers must also value, recognize, and account for the vital contribution women make to economies worldwide through paid and unpaid care work. Women spend around three times more time on unpaid care work than men and if these activities were assigned a monetary value they would account for more than 40 per cent of GDP.

Investing in women and championing gender equality turbocharges a future where everyone in society can thrive, creating a world of boundless opportunity and empowerment for all.

DDB Dubai and UN Women Arab States release an advertisement campaign on International Women’s Day recognizing women’s role as creators in the field of education, technology and automobile.

DDB is a member of UN Women-convened Unstereotype Alliance - The Unstereotype Alliance is a thought and action platform that seeks to eradicate harmful stereotypes in all media and advertising content. More about the Alliance:


March 6, 2024: Gender Statistics Roundtable for IWD 2024

Highlight the importance of investing in gender data as a vehicle for driving progress for all, prioritizing gender-responsive budgeting, and shifting to a care society and implementing gender-responsive financing.

Register here

March 7, 2024: DeepFest

Under the auspices of KSA’s Ministry of Media, UN Women will be participating at DeepFest 2024, the region’s leading AI and technology event, taking place in Riyadh during 4 – 7 March 2024.

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March 7, 2024: Bridging Cairo and New York

Roundtable discussion about “Art as a Tool for Empowerment” in New York, with the participation of the Regional Director.

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March 8, 2024: Launching PSA for Gender-Responsive Marketing Toolkit

WEE/ROAS will be publishing its Public Service Announcement on the topic of gender-responsive marketing, which aims to explore the overall notion of gender-responsive marketing and depicts the current...

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