Hosted by TikTok MENA, UN Women Arab States Congratulates the Winners of Creator Hub Awards
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Under the collaboration between UN Women and TikTok, UN Women Regional office for the Arab States was at TikTok’s second edition of Creator Hub Awards Ceremony, #HerAmbition in Riyadh on Wednesday 28 February.
The event celebrated women entrepreneurs in the MENA region, giving them a platform to showcase their talents and encouraged Arab women to pursue their dreams of owning their own businesses through awarding the top three competitors with monetary awards and giving them visibility for their projects. In conjunction with International Women’s Day this year, under the theme “Invest in Women: Accelerate Progress”, UN Women gave a marketing toolkit – Gender Responsive Marketing as a knowledge product to TikTok and their awardees to promote gender equality in advertising and marketing. The toolkit is very easy to navigate: featuring a series of checklists for readers to properly assess the gender-lens of how companies advertise their products and just who creates them.
UN Women is pleased to feature TikTok awardees and extends our warmest gratitude to TikTok for their contribution to #InvestInWomen.
Meet the winners:
First place: Duaa Al- Bataiha: “Marra Vintage” Very Vintage
Her passion for sustainability led Duaa to start being a vintage collector, aiming to contribute positively to the environment. This gave her the idea of her brand “Marra Vintage”, where vintage finds meet modern allure.
Second place: Heba Qadeer: “Bharosa” Trust
With her profound commitment to quality, faith, and community, Heba intertwined the simple elegance of Middle Eastern fashion with the timeless allure of rich Pakistani multiculturalism to create her brand “Bharosa”, which means trust in Urdu.
Third place: Lara Akl: La-lloons
Lara started from home in 2012 and opened her first shop in 2017. She is a certified balloons artist who manages event decorations from A to Z. She has a handmade gifts shop where she puts her touch on every item to be unique.
