Launching PSA for Gender-Responsive Marketing Toolkit
WEE/ROAS will be publishing its Public Service Announcement on the topic of gender-responsive marketing
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Event type:
Start date: 08 March 2024 | Start time: 09:00 UTC +00:00
End date: 08 March 2024 | End time: 16:00 UTC +00:00
Location:
Online,
Online
Event description
WEE/ROAS will be publishing its Public Service Announcement on the topic of gender-responsive marketing, which aims to explore the overall notion of gender-responsive marketing and depicts the current real representation of women in the media and advertising sphere, aiming to promote awareness among advertising and marketing agencies/departments to include a gendered lens in their media production practices.
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