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![Gender Responsive marketing and advertising](/sites/default/files/2024-02/gr-toolkit.jpg?t=1708962451)
WEE/ROAS will be publishing its Public Service Announcement on the topic of gender-responsive marketing, which aims to explore the overall notion of gender-responsive marketing and depicts the current real representation of women in the media and advertising sphere, aiming to promote awareness among advertising and marketing agencies/departments to include a gendered lens in their media production practices.