The UN Women Regional Office for the Arab States (ROAS) new gender-responsive marketing toolkit is an innovative tool designed to guide marketers and businesses in crafting advertising and marketing strategies that promote gender equality and women’s empowerment. The toolkit provides access to practical tools, strategies, ideas and examples to challenge stereotypes, and successfully create messages that are inclusive, respectful and empowering.

This brief synthesizes findings from statistically representative data on women’s economic participation from before the crisis (2018 and 2019) and during the crisis (2022) to develop a more complete picture of the ways in which the crisis has impacted women at work.

UN Women, the IFC and the UN Global Compact have taken action to support companies and women in the Arab States during COVID-19, recognizing that eliminating barriers to women’s economic participation and empowerment drives the growth of businesses and economies and improves the lives of families and communities.

L'étude de recherche participative vient répondre aux questions suivantes: Quels sont les besoins des femmes et des jeunes filles au sud Tunisien? Quel est leur rôle dans la cohésion sociale et quelles sont les opportunités économiques pour elles? Elle vient proposer des pistes de solutions pour renforcer l’autonomisation des femmes et leur potentiel de résilience et leur rôle dans la cohésion sociale pour la prévention de l’extrémisme violent.