Toolkit to Promote Gender Equality in Marketing & Advertising

The UN Women Regional Office for the Arab States (ROAS) new gender-responsive marketing toolkit is an innovative tool designed to guide marketers and businesses in crafting advertising and marketing strategies that promote gender equality and women’s empowerment. The toolkit provides access to practical tools, strategies, ideas and examples to challenge stereotypes, and successfully create messages that are inclusive, respectful and empowering.

In today's fast-paced dynamic market, brands must hit the pulse of various audiences and make a positive impact on society. The Gender-Responsive Marketing toolkit by UN Women ROAS outlines a holistic approach that includes the integration of gender dimensions into marketing practices, ensuring that campaigns are not only effective but also socially responsible. Through the implementation of these guidelines, businesses will be able to thrive and create a more inclusive and fair media landscape.