Gender Responsive Marketing Toolkit Explainer

The gender-responsive marketing toolkit, launched by UN Women Regional Office for the Arab States, provides practical guidance, self-assessment tools, detailed checklists and best practices to companies of all sizes and industries on how to design, roll out and measure the impact of their marketing and advertising campaigns and initiatives with a gender lens. It is designed to raise awareness about how gender equality can be mainstreamed across the marketing and advertising function, in line with society trends that would lead to more favorable business outcomes.