Peculiar Culture and Customer Centric Innovation

Hosted by UN Women and NAMA Women Advancement, Ghada Elkeissi, Head of Professional Services, Public Sector- Amazon MEA inspired women entrepreneurs with Amazon case study on how to adopt an innovative business model while having a customer centered approach.

Topics covered:

• How do we organize for innovation & growth?
• Working Backwards: 5 Customer Questions.
• Customer Enablement Ecosystem