Pricing: How To Charge!

Hosted by UN Women and NAMA Women, Sreela Sreenarayanan, a pricing professional with over 16 years of experience in finance, provided women entrepreneurs with insightful and practical techniques and strategies to understand the standard theories on pricing and margins, the psychology behind it, and market fit for products and/or services.
 
Topics covered:

• The theory of pricing
• The psychology behind pricing
• Understanding where you fit in a current market
• Competitor research
• Understanding margins and profit
• When and how to negotiate, discount, or package