The UN Women Regional Office for the Arab States (ROAS) new gender-responsive marketing toolkit is an innovative tool designed to guide marketers and businesses in crafting advertising and marketing strategies that promote gender equality and women’s empowerment. The toolkit provides access to practical tools, strategies, ideas and examples to challenge stereotypes, and successfully create messages that are inclusive, respectful and empowering.

Women-owned businesses (WOBs) in the Middle East and Northern Africa (MENA) region could make significant contributions to entrepreneurial activity and countries’ economic growth, but face challenges and barriers. This report examines access to finance in the United Arab Emirates for WOBs; describes government and private measures to promote women’s entrepreneurship; looks at global best practices and makes recommendations for policymakers and stakeholders to improve women-owned businesses’ access to financing.