United for Impact: How UN Coordination Strengthened Tunisia’s 2025 “16 Days of Activism” Campaign

In 2025, UN Women reinforced its coordination mandate within the United Nations system in Tunisia by continuing to lead a unified inter-agency mobilization for the global “16 Days of Activism against Gender-Based Violence” campaign. Under the national theme “United to End Digital Violence Against Women and Girls”, the initiative highlighted how coordinated UN action can strengthen advocacy, increase visibility and create stronger public engagement around Gender Equality and the Empowerment of Women (GEWE).

Led by UN Women, the campaign brought together UN agencies such as UNDP and UNFPA, institutional partners, civil society organizations, media actors, youth groups, diplomatic missions and local communities around a shared objective: raising awareness on technology-facilitated violence against women and girls and promoting safer digital spaces in Tunisia.

At the core of the campaign was a strong coordination mechanism designed to ensure that the UN system was mobilized and communicated as one. Through a series of inter-agency planning meetings, follow-up sessions and continuous engagement with communication focal points, participating agencies jointly shaped campaign priorities, messaging, activities and outreach strategies. A shared communication calendar enabled agencies to synchronize daily visibility efforts, coordinate content dissemination, and maintain momentum throughout the campaign.

This coordinated approach established a unified and recognizable campaign identity across platforms and activities. Participating agencies adopted common branding and harmonized key messages, while jointly amplifying campaign content through their institutional channels and the UN Tunisia digital platforms. Rather than fragmented agency-led communications, the campaign projected a collective UN voice, reinforcing both credibility and public visibility. This shared branding also enabled greater regional outreach, extending the campaign’s presence and engagement across 14 governorates. Instead of operating in silos, agencies worked under one cohesive identity, strengthening the campaign’s visibility and impact on the ground nationwide.

Coordination also strengthened operational collaboration across agencies. Roles and responsibilities were collectively distributed across communication, media outreach, digital engagement, reporting, event organization, and audiovisual production. This collaborative structure has enabled agencies to contribute toward one common advocacy objective.

The impact of this united approach was reflected in the campaign’s scale and visibility. Over the course of the 16 Days of Activism, more than 40 activities were organized online and on the ground across 14 governorates in Tunisia. More than 30 national media outlets were mobilized, while coordinated digital outreach generated strong engagement across social media, television, radio, print media, and institutional communication channels. The campaign also included a nationwide SMS outreach initiative, implemented in partnership with Orange, that disseminated more than two million messages to the public at the launch and closing stages of the campaign.

One of the campaign’s strongest illustrations of coordination in action, was the “5KM Run for Digital Safety” organized under the “Tunis en Orange” initiative.  The symbolic image of UN officials, international partners and members of the public mobilizing together, around one shared cause reflected the spirit of the campaign itself: a collective commitment to ending violence against women and girls. The event also featured awareness-raising activities led jointly by UN agencies, strengthening public understanding of online violence and available prevention and reporting mechanisms. Behind the scenes, agencies collaborated closely on logistics, media outreach, branding, and content production to ensure coherent and impactful mobilization.

The campaign culminated in a high-level closing forum held in Sidi Bou Saïd, further showcasing the strength and visibility of the coordinated UN approach. The event brought together senior UN leadership, diplomatic representatives, institutional partners and civil society actors to reflect on the campaign’s achievements and reaffirm a collective commitment to safer digital environments for women and girls. (Les Nations Unies en Tunisie)

Through this initiative, UN Women Tunisia demonstrated how effective inter-agency coordination can transform a global advocacy campaign into a coherent national mobilization effort. By bringing agencies and partners together under one shared vision and one collective voice, the campaign not only increased visibility around technology-facilitated violence against women and girls but also reinforced the value of UN coherence in advancing gender equality in Tunisia.